Title

Frames Data Online | Frames Data Quarterly | Price Book | Lab Talk | Review of Cornea & Contact Lenses Annual Guide Lenses Product Guide | Surfacing & Finishing Annual Product Guide | Diagnostic Instruments & Equipment Annual Product Guide

Frames Data Online
As eyecare professionals have become increasingly comfortable with the internet as a business tool, more of them are turning to Frames Data Online to find information about frames. Online advertising vehicles include rotating banners, logo placements and special enhanced “brand experience” pages for listing manufacturers.

Visits per month:	35,000
Unique visitors per month:	8,400
Page Views per month:	280,000

Frames Data Online users have paid for a Frames Data subscription to use this service.

Contacts:
Media kit requests: Christina Cole, Marketing & Circulation Coordinator; (212) 274-7011 or ccole@jobson.com.

For more information or to reserve space, contact your advertising representative or Lenor Fowler, Director of Sales, at 203-544-6001 or lfowler@jobson.com.

Frames Data Quarterly


Target Audience: Frame dispensers

Distribution: 7,500 print and electronic subscribers comprised of optometrists, opticians, ophthalmologists and other eyecare professionals involved in selecting frame inventory. Subscriptions are 100 percent paid. Published four times a year.

Ad sizes: All measurements are in inches and the width is by height, except where indicated otherwise. (All ads at least 300 dpi Grayscale EPS, TIFF)

Front Cover call advertising coordinator
Full Page (including tabs) 8 1/4” x 10 3/4”
Banner Horizontal 7 5/8” x 1 3/8”
Island 2 1/2” x 4 1/8”
Strip 2 ½” x 9 5/8”
Source Directory Call your production manager for information
Spine Call your production manager for information

Contacts:
Media kit requests: Christina Cole, Marketing & Circulation Coordinator; (212) 274-7084 or ccole@jobson.com. Production questions: Shelia Bergen, Production Manager; (212) 274-7102 or sbergen@jobson.com. For more information or to reserve space, contact your advertising representative or Lenor Fowler, Director of Sales, at 203-544-6001 or lfowler@jobson.com.

Price Book

Accurate frame pricing information is absolutely essential to optical dispensaries, and Price Book is the publication those businesses rely on to bring it to them. They use it to set their in-store retail pricing as well as to provide accurate wholesale prices to managed care insurance providers. As a result, they are referencing Price Book continually throughout the month. Price Book users cannot do without this tool, and advertising in this book maximizes your exposure to them.

Target Audience: Frame dispensers

Distribution: More than 7,500 print and electronic subscribers comprised of optometrists, opticians, ophthalmologists and other eyecare professionals involved in selecting frame inventory. Subscriptions are 100 percent paid. Published 12 times a year.

Ad sizes: All measurements are in inches and the width is by height, except where indicated otherwise. (All ads at least 300 dpi Grayscale EPS, TIFF)

Front Cover call advertising coordinator
Full Page (including tabs) 8 1/4” x 10 3/4”
Banner Horizontal 7 5/8” x 1 3/8”
Contacts:
Media kit requests: Christina Cole, Marketing & Circulation Coordinator; (212) 274-7084 or ccole@jobson.com. Production questions: Shelia Bergen, Production Manager; (212) 274-7102 or sbergen@jobson.com. For more information or to reserve space, contact your advertising representative or Lenor Fowler, Director of Sales, at 203-544-6001 or lfowler@jobson.com.

LabTalk

Since 1992, LabTalk magazine has been the industry leader in providing valuable information, in-depth features and new product knowledge directly to optical laboratory managers, supervisors and owners, with a how-to approach that provides real solutions to the everyday challenges of running an optical laboratory.
Because of the educational value of LabTalk, many labs keep back copies of the magazine for reference.

Target Audience: Optical Laboratories

Distribution: LabTalk is distributed bimonthly to 4,500 laboratory owners, managers and technicians, and is the official sponsor of the annual Optical Laboratory Web Site of the Year Award, presented each November. LabTalk is also distributed at Vision Expo East and West, at the Optical Laboratory Association Conference, and to all OLA member labs.

Ad sizes: All measurements are in inches and the width is by height, except where indicated otherwise.

Full Page (including tabs) 8 1/8” x 10 3/4”
Half Page (including tabs) 7 1/8” x 5 1/8”
Quarter Page (including tabs) 7 1/8” x 2 3/4”
Banner Horizontal 7 1/8” x 1 3/8”
Cover Banner Horizontal 7 5/8” x 1 3/4”
Half Cover Wrap Contact Production Manager
Contacts:
Media kit requests: Christina Cole, Marketing & Circulation Coordinator; (212) 274-7084 or ccole@jobson.com. Production questions: Shelia Bergen, Production Manager; (212) 274-7102 or sbergen@jobson.com. For more information or to reserve space, contact your advertising representative or Vincent Priore, Sales Manager, at 212-274-7126 or vpriore@jobson.com.

Review of Cornea & Contact Lenses Annual Guide

The Review of Cornea & Contact Lenses Annual Contact Lenses and Lens Care Guide is the definitive resource for contact lens product information. Thousands of product listings from dozens of manufacturers are compiled into this easy to use reference guide for contact lens dispensers.

Target Audience: Contact lens dispensers

Distribution: The Review of Cornea & Contact Lenses Annual Contact Lenses Guide is published in June each year and distributed to high volume contact lens dispensers as well as Frames Data Quarterly (print and CD-Rom) subscribers who have requested to receive it. Distribution is to over 19,000 practices.

Ad sizes: All measurements are in inches and the width is by height, except where indicated otherwise.

Front Cover Call Advertising Coordinator
Full Page (including tabs) 8 1/8” x 10 3/4”
Half Page (including tabs) 7 1/8” x 4 5/8”
All materials should be supplied digitally with matchprint quality proof. Macintosh based platform. CDs and Zip Disks. Native application files preferred (Quark XPress, PageMaker, Illustrator, and PhotoShop). TIFF-IT and PDF-X1 accepted.

Contacts:
Rick Bay 610-492-1020 or rbay@jobson.com
James Henne 610-492-1017 or jhenne@jobson.com
Michele Barret 610-492-1014 or mbarret@jobson.com.
Kim McCarthy 610-492-1045 or kmccarthy@jobson.com.

Lenses Product Guide

Lenses Product Guide is an invaluable resource and reference tool for dispensers and optical laboratories. Published twice a year, it features information on thousands of lenses from dozens of manufacturers of glass, plastic, polycarbonate, trivex and high index lenses.

Target Audience: Frame dispensers and optical laboratories

Distribution: Published twice per year, this publication is included with Frames Data Quarterly Subscriptions, or can be ordered separately as a standalone subscription, and is posted digitally online. It is distributed to over 7,800 paid subscribers.

Ad sizes: All measurements are in inches and the width is by height, except where indicated otherwise. (All ads at least 300 dpi Grayscale EPS, TIFF)

Front Cover Call Advertising Coordinator
Full Page (including tabs) 8 1/8” x 10 3/4”
Half Page (including tabs) 7 1/8” x 4 5/8”
Banner 7 1/4” x 1 3/8”
Spine 1/4” x 7 1/2”

Contacts:
Media kit requests: Christina Cole, Marketing & Circulation Coordinator; (212) 274-7084 or ccole@jobson.com. Production questions: Shelia Bergen, Production Manager; (212) 274-7102 or sbergen@jobson.com. For more information or to reserve space, contact your advertising representative or Vincent Priore, Sales Manager, at 212-274-7126 or vpriore@jobson.com.

Surfacing & Finishing Annual Product Guide

Surfacing & Finishing Product Guide is the annual reference tool listing products used to produce a finished pair of eyewear. Product categories include:

Target Audience: Frame dispensers with onsite surfacing capability, integrated retailers, optical laboratories.

Distribution: This guide is distributed annually to more than 7,000 subscribers to Frames Data Quarterly who have either requested it or indicated they have onsite surfacing capabilities. All of these subscriptions are paid.

Ad sizes: All measurements are in inches and the width is by height, except where indicated otherwise. (All ads at least 300 dpi Grayscale EPS, TIFF)

Front Cover Call Advertising Coordinator
Full Page (including tabs) 8 1/8” x 10 3/4”
Half Page (including tabs) 7 1/8” x 4 5/8”
Banner 7 1/4” x 1 3/8”
Spine 1/4” x 7 1/2”

Contacts:
Media kit requests: Christina Cole, Marketing & Circulation Coordinator; (212) 274-7084 or ccole@jobson.com. Production questions: Shelia Bergen, Production Manager; (212) 274-7102 or sbergen@jobson.com. For more information or to reserve space, contact your advertising representative or Vincent Priore, Sales Manager, at 212-274-7126 or vpriore@jobson.com.

Diagnostic Instruments & Equipment Annual Product Guide

Diagnostics Instruments & Equipment Product Guide is a directory of products needed to create a well equipped, state of the art exam room. Product categories include:

Target Audience: Eyecare practices with ODs and MDs onsite.

Distribution: Distributed to over 14,000 subscribers of either Frames Data Quarterly or Review of Optometry who have either specifically requested to receive this title or have indicated that they have instruments and equipment onsite. Published once a year.

Ad sizes: All measurements are in inches and the width is by height, except where indicated otherwise. (All ads at least 300 dpi Grayscale EPS, TIFF)

Front Cover Call Advertising Coordinator
Tab Page (including tabs) 8 1/8” x 10 3/4”
Banner 7 5/16” x 1 3/8”
Spine 3/16” x 7 7/8”

All materials should be supplied digitally with matchprint quality proof. Macintosh based platform. CDs and Zip Disks. Native application files preferred (Quark XPress, PageMaker, Illustrator, and PhotoShop). TIFF-IT and PDF-X1 accepted.

Contacts:
Rick Bay 610-492-1020 or rbay@jobson.com
James Henne 610-492-1017 or jhenne@jobson.com
Michele Barret 610-492-1014 or mbarret@jobson.com.
Kim McCarthy 610-492-1045 or kmccarthy@jobson.com.